1️⃣  Audit your existing employer brand

Send out surveys, go through social media channels, read reviews

  2️⃣  Review recruitment and selection process

Is your brand clear to candidates throughout this process? Does it accurately show them what it’s like to work in your organization?

  3️⃣  Start building employer brand on unique EVP

5 key elements of an EVP: compensation, work-life balance, stability, location, respect

  4️⃣  Set goals

What do you want candidates to read, see, and feel when they come into contact with your organization?

  5️⃣  Engage the C-suite

75% of US respondents view it trustworthy when C-suite communicates about the employer brand

  6️⃣  Divide responsibilities

In smaller companies, it’s most common to use internal employees, larger companies may need dedicated specialist

  7️⃣  Select relevant metrics to track

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  8️⃣  Determine the right channels and formats

The channels you’ll invest in depend on your target audience and ideal candidate persona

  9️⃣  Showcase values and vision

Employees, candidates, and the public should have a strong idea of your unique values and vision

  🔟  Be transparent

During the recruitment process, be clear about who you are, the position(s) you’re recruiting for, and the ideal candidate