#EPISODE 3: Outside-In HR

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Dave Ulrich

Acknowledged as the "father of modern HR," a #1 management guru by Business Week, one of the world’s top 10 creative people in business by Fast Company, a top 5 coach in Forbes, and one of the world’s leading business thinkers on Thinkers50.

1. HR Should Focus on Delivering Value Outside the Company

• Dave Ulrich highlights the need to adopt an HR Outside-In Approach, focusing on external stakeholders (people or groups not in the company but greatly impacted by what it does and decides, e.g. Customers, Investors, Communities – The One Minute HR note).

• Traditional HR was more about internal processes and taking care of employees.

• Now, it's important for HR to think about how their work helps these outside people.

2. The Shift in HR Focus from Internal Efficiency to Stakeholder Value

• HR is changing. It used to be all about making things run smoothly inside the company. Now, it's about how HR can make a difference to people outside the company, like those investing in it and the customers.

• HR is now about developing leaders. They must win over investors and meet customer needs. Success is judged on how it affects the business world outside the company.

3. Different Competencies Required for HR Effectiveness

• To be really good in HR today, you need a variety of skills. (including being a credible activist, strategic positioner, and paradox navigator.)

• The skills needed to be part of important decisions are different from those needed to actually make a big difference in business.

• HR professionals must ensure their competencies align with delivering value to stakeholders.

4. Creating Meaningful Work through Believe, Become, Belong Framework

• 1. Believe: When employees’ personal values match with the organization values, they find more meaning at work.

• 2. Become: When employees have opportunities to learn and grow and create a growth mindset at work, they have higher well-being.

• 3. Belong: When employees feel part of a community and connected to each other, they increase sentiment.

5. Future Evolution of HR in Response to Global Changes

• HR needs to keep up with changes in technology, the global market, and business in general.

• The future of HR is about building skills in the company that match what's happening in the world and having leaders who are good at dealing with change.

• HR will be successful if it can bring value through talented people, strong leaders, and the overall abilities of the organization.

Sam Brenner

Owner of CRB Workforce, which is 100% remote. Guided by his motto, "The harder you work, the luckier you get," Sam is living proof of how determination and ambition lead to incredible outcomes.

• Turning Challenges into Learning Experiences

Samuel Brener believes in facing tough situations head-on and seeing them as chances to grow and get better. He showed this when he started his own recruitment agency, CRB Workforce, and made it successful even with many challenges. Brener's story shows how important it is to keep going and stay positive, even when things are hard.

• Keeping Work and Life Balanced When Working from Home

Brener stresses the importance of balancing work and personal life, especially when working from home. He started "Wednesday Walk Day" at his company to encourage his team to take breaks and get some exercise. This not only helps reduce stress but also helps the team feel more connected and improves their well-being.

• Creating an Open and Trusting Work Environment

At his agency, Brener has created a place where team members can talk openly and trust each other. He encourages his team to ask for help when needed, which is really important when working remotely. This open and supportive culture is key for remote teams to work well and stay united.

• Using Technology to Work Better Together

CRB Workforce uses high-tech tools for easy collaboration and project management. These tools are great for keeping communication and work flowing smoothly, which is super important for remote teams. This approach shows how technology can help make things run more smoothly and increase productivity.

Key Advice:

🏢 Focus on Organizational Capability Over Individual Talent 🚣

How to Do It:

1. Build a Team-Focused Culture. Encourage a company culture that values and rewards working together and achieving as a team.

2. Link Personal Goals to Company Goals. Make sure everyone's job and goals help the whole company.

3. Improve Collaboration Tools. Create ways for people to work together and share knowledge more effectively.

4. Leadership Development. Train leaders to not just manage individuals but to create and maintain great teams.