HR canvas helps provide a clear strategic overview of the HR organization, its customers, value proposition, activities, strategic differentiators, and cost drivers.

Taking the time and effort to clarify all of these elements will help HR professionals define their service delivery while articulating HR’s strategic impact and value.

What is JTBD?

A job to be done (JTBD) is a revolutionary concept that guides you toward innovation and helps you move beyond the norm of only improving current solutions.

A JTBD is not a product, service, or a specific solution; it's the higher purpose for which customers buy products, services, and solutions.

How to Apply It For Recruiting?

🌌 Find the higher purpose

1 — Divide employees to the different categories depending on where are they coming from and what is their background (agency, startup, corporation or own enterprise). 

2 — Question them about motivation to join productboard, what are the pull factors, push factors, anxieties, and habits.

3 — Do it with all the departments.

4 — Find a bunch of overlaps that you can use for further hiring purposes or creating career site!

What more, and how to do it by steps? Find out in full post👇

This is JTBD through the filter of Jim’s real-world experience (and the experience of other professionals cited in the book.) He distills the framework down to five core elements:

Job performer (who): The executor of the main job, the ultimate end user

Jobs (what): The aim of the performer, what they want to accomplish

Process (how): The procedure of how the job will get done

Needs (why): Why the performer acts in a certain way while executing the job, or their requirements or intended outcomes during the job process

Circumstances (when/where): The contextual factors that frame job execution